Event Sales Manager

We’re looking for a dynamic Event Sales Manager to lead the commercial sales strategy across our exciting portfolio of conferences and industry awards. In this pivotal role, you’ll drive event revenue by securing sponsorships, partnerships, and delegate sales. We’re seeking a proactive, results-driven sales professional with proven success in B2B event sales who’s passionate about building relationships and delivering exceptional event experiences.

Key Responsibilities:

Sales and Revenue Generation
• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events - awards and conferences.
• Identify and qualify prospective clients through research, outreach, and networking.
• Prepare tailored sales proposals and pitch documents.
Client Relationship Management
• Build and maintain long-term relationships with potential clients.
• Serve as the main point of contact for commercial clients before, during, and after events.
Sales Operations and Reporting
• Manage sales pipeline and activity using the company’s CRM system.
• Maintain accurate records of all leads, conversations, proposals, and outcomes.
• Provide regular reporting on sales performance, pipeline status, and forecasting.

Collaboration and Internal Communication
• Work closely with the marketing team to align on campaigns and promotional activities.
• Collaborate with the events and content teams to develop commercially viable programmes.
• Contribute to post-event reviews and strategic planning for future events.

Person Specification

Essential Skills and Experience
• Minimum 5 years’ experience in B2B sales, preferably within events
• Proven track record in meeting or exceeding sales targets.
• Strong communication and negotiation skills.
• Confident in outbound sales activity, including cold calling and proposal development.
• Experience with CRM system
• Highly organised and able to manage multiple priorities simultaneously.

Desirable Skills and Experience
• Existing relationships within relevant industries
• Knowledge of the event lifecycle

Key Performance Indicators (KPIs)
• Revenue achieved across sales
• Conversion rates from outreach to closed sales
• Client satisfaction and retention
• CRM data accuracy and reporting consistency

Working Conditions
• Office based in Shropshire, with flexible/hybrid working options available.
• Some travel within the UK